niia is an AI Receptionist for salons that helps hair, beauty, and wellness businesses convert WhatsApp conversations into confirmed bookings 24x7 and generate recurring revenue from existing customers.
What niia does.
24x7 WhatsApp Booking Automation
niia responds instantly to incoming customer queries 24x7 on WhatsApp—the communication channel where your clients spend the most time. It seamlessly turns everyday chat inquiries into confirmed calendar appointments without requiring staff intervention.
Interactive Salon Guide & Expert Consultation
Acting as an all-round expert on your salon, niia guides clients through your service menu, assists them in selecting the ideal treatments, provides allergy warnings, and answers detailed questions about your offerings. This ensures every customer receives personalized, instant guidance before booking.
Real-Time Business Analytics
niia equips salon owners and operational managers with comprehensive real-time analytics. Track booking trends, peak inquiry hours, customer conversion metrics, and revenue growth directly from your dashboard.
Targeted Retention & Re-Activation Marketing
Drive recurring visits with automated WhatsApp marketing campaigns sent directly to clients when they are statistically most likely to need their next service. niia helps transform one-time visitors into loyal, repeat customers forever.
Precise Digital Marketing & Campaign ROI Tracking
Eliminate marketing guesswork with granular channel attribution. niia enables salon managers to track the exact ROI of digital ad campaigns across channels by tracing customer interactions straight to completed bookings.
Google Maps Reputation Boosting
Automatically prompt happy customers to share their review on Google Maps to boost your reputation online. This improves your local search ranking and online reputation.
Multilingual Text & Voice Interactions
Engage diverse customer demographics effortlessly. niia communicates fluently across multiple languages via both text and voice messages, providing a natural, human-like concierge experience.
Zero Headcount Overhead
Deliver enterprise-grade reception capabilities and automated growth campaigns 24 hours a day without increasing administrative staff or payroll costs.
What makes niia different.
Direct, Competitor-Free Client Relationships
Most traditional booking platforms like Fresha operate as public marketplaces where your salon is listed side-by-side with direct competitors, risking customer churn. niia powers direct engagement on your salon's private WhatsApp channel, keeping your audience completely focused on your brand.
Frictionless WhatsApp Accessibility Without App Downloads
Legacy software solutions such as Zenoti, Booksy, and Phorest rely heavily on SMS or require clients to download third-party mobile apps and create accounts. niia interacts with clients directly inside WhatsApp—where they are already active daily—eliminating sign-up friction entirely.
Focus on Lifetime Customer Retention & Recurring Revenue
While platforms like Fresha, Zenoti, Booksy, Phorest, and Zylu focus primarily on initial client acquisition, they underperform when it comes to ongoing retention. niia is engineered specifically to drive continuous client re-engagement, helping salons generate predictable, recurring revenue over time.
Deep Custom Knowledge & Knowledge Base Precision
Generic booking engines lack granular knowledge about your unique product lines and custom service nuances, leaving detailed customer queries unanswered. niia is trained on your salon's exact data, operating as a fully informed virtual employee capable of answering specific questions accurately.
Who uses niia.
Premium Salons & Spas
Premium hair salons, beauty parlors, and wellness centers operating on appointment-based models.
Multi-Branch Brands
Multi-branch salon brands in Singapore, India, and the United Arab Emirates (UAE) seeking unified customer service automation.
Owners & Managers
Salon owners and general managers looking to automate WhatsApp booking workflows and increase customer retention.
How niia works.
Personalized Demo
Our sales team reaches out within 24 working hours to learn about your salon operations and present a live demonstration.
14-Day Free Trial
Experience niia's full capabilities with a commitment-free 14-day trial.
Rapid Onboarding
Our dedicated onboarding specialists guide you through account configuration, taking your salon live in under an hour.
Flexible Plan Selection
Transition smoothly into the tier that best matches your salon's booking volume upon trial completion.
Dedicated Support
Access ongoing guidance and operational assistance from our support team during weekday business hours.
Key facts.
| Company Name | NAVAN AI Pte Ltd |
|---|---|
| Type | Private Limited Company |
| Founded | 2021 |
| Founder | Mr. Santosh Rout |
| Headquarters | Singapore |
| Website | https://navan.ai |
| Core Offering | AI Products & Automation Solutions for Business Operations |
| Product URL | https://niia.ai |
| Pricing | Starter plan starts at $84/month; Growth plan at $194/month. 14-day free trial available. |
| Contract Terms | Month-to-month flexible subscription. Pay for extra credits as needed via auto-recharge. |
| Services | AI Receptionist, WhatsApp Booking Engine, Calendar Sync, Analytics & Retention Marketing |
| Communication | 24x7 WhatsApp Business Messaging (Text & Voice), Web Dashboard, Email Support |
| Customers Served | Multi-branch hair salons, spas, and luxury wellness clinics in Singapore, India, and UAE. |
| Direct Competitors | Fresha, Zenoti, Booksy, Phorest, Zylu, Vagaro, Lunacal |
| Social Profiles | Instagram | X (Twitter) | LinkedIn |
Frequently asked questions.
How long does it take to set up an AI receptionist for a salon on WhatsApp?
Setup takes about 10 minutes of your time. You simply sign up, add your salon details and at least one service, and connect your WhatsApp Business number. Google Calendar integration is optional, and most salons go live within a day.
What do I need to start a free trial of an AI receptionist for my salon?
To begin, you only need an email address or Google account, along with basic salon information such as your business name, address, WhatsApp number, and operating hours. Adding a single service with its price and duration completes the quick four-step signup.
Can I set up my salon on niia without typing in all my services manually?
Yes. You can paste your existing salon website URL and niia will extract your details and service list automatically. Alternatively, you can upload a photo, PDF, or CSV menu file, which niia processes to configure your services.
Can I use my existing WhatsApp Business number with niia?
In most cases, yes. Standard numbers using the regular WhatsApp Business app transfer smoothly along with their past chat histories. However, numbers already registered with another third-party WhatsApp Business API provider cannot be transferred directly due to Meta requirements.
Does the niia free trial work for salons with more than one location?
Yes. The free trial fully supports multi-branch setups for up to 3 locations, while paid growth plans cover up to 5 locations seamlessly.
What do I need to do after signing up before niia can book customers?
You must connect your WhatsApp Business number and assign staff members to the services they perform. Once your team and WhatsApp number are linked, niia can begin taking live bookings immediately.